Google has rolled out a new and improved version of the Search Console Insights report, offering a more unified and data-rich experience. This update is designed to help content creators, digital marketers, and SEO experts better understand how their websites are performing on Google Search — without digging into complex analytics tools.
Whether you’re a blog owner, small business, or digital marketer in Calicut, this update can help you track performance faster and act smarter.
What Is the Search Console Insights Report?
Search Console Insights is a feature within Google Search Console that combines data from both:
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Google Search Console (Performance Report)
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Google Analytics (GA4)
It gives you a simplified dashboard with useful information like:
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Top-performing pages
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Search queries bringing traffic
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Trends in clicks and impressions
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User behavior insights
And now, with the June 2025 update, the experience is even more powerful.
What’s New in the 2025 Update?
Google has introduced a more unified Insights report that connects even deeper with the Performance report. This change is aimed at:
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Making workflows simpler
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Making trends more visible at a glance
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Helping site owners find content opportunities faster
Let’s break it down:
Key New Features
1. Clicks and Impressions Trend Overview
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Instantly see how your website is performing over time.
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Compare your total clicks and impressions to the previous period.
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Quickly detect major shifts in traffic (spikes or drops).
2. Top Performing Pages
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Find which pages attract the most clicks from Google Search.
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Spot “trending up” pages that are growing in visibility.
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Identify “trending down” pages that may need updates or technical fixes.
3. Top Search Queries
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Discover the exact keywords that bring users to your website.
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Get ideas from “trending up” queries for future content.
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See “trending down” queries to determine if your content is losing relevance.
4. Achievements Feature
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Google celebrates your milestones.
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For example: “1000 total clicks in 28 days.”
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You’ll continue receiving achievement emails.
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In the coming weeks, you’ll also find a link to your Achievements in the Search Console sidebar.
Why This Update Matters
With SEO becoming more competitive and Google Search evolving with AI features and zero-click results, it’s more important than ever to:
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Monitor trends quickly
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Spot content that’s gaining traction
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Refresh or update content that’s falling behind
This streamlined Insights report helps users do all of that faster and easier.
Who Should Use It?
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Bloggers: Track which blog posts bring traffic and get new content ideas from trending queries.
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Business websites: Understand what your customers are searching for.
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SEO professionals: Monitor SEO performance without switching between multiple tools.
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Digital marketers in Calicut and beyond: Use this data to guide campaign strategy, landing page improvement, and SEO planning.
How to Access It
You can access the new Insights report in two ways:
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Log into your Google Search Console and click on the Insights tab.
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Or go directly to: https://search.google.com/search-console/insights
⚠️ Note: Full functionality requires your website to be connected to Google Analytics 4 (GA4).
Rollout Schedule
Google is gradually rolling out the new Insights experience over the coming weeks. If you don’t see it yet in your account, just check back soon.
Pro Tips to Maximize the Update
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Review trending down pages weekly and consider updating content or fixing SEO issues.
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Use top queries as inspiration for future blog posts or service pages.
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Keep track of Achievements to stay motivated and set performance goals.
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Combine Insights data with your GA4 engagement metrics for a fuller picture.
Final Thoughts
This new update to Google Search Console Insights is a game-changer for website owners who want clarity and actionability without diving deep into complex reports.
With better integration, faster insights, and smart features like trending pages and query suggestions, you’ll be more equipped than ever to create content that performs and ranks.
If you’re looking to improve your search visibility or want help understanding your metrics, reach out to a digital marketer in Calicut who can help you take full advantage of this update.
