Instagram’s New Reels App?
Instagram is reportedly exploring a major shift in how users experience Reels, its popular short-form video feature. According to reliable sources and media reports, Instagram may soon launch a dedicated standalone app for Reels, currently known internally as Project Ray.
While Instagram has not made an official announcement yet, industry insiders suggest this move could reshape how creators and users engage with Instagram’s short videos. Here’s everything we know so far.
What is Project Ray?
Project Ray is the internal codename for a potential standalone Instagram Reels app. If launched, this app would focus exclusively on short videos, much like TikTok.
Reports suggest the app could feature:
•Longer Reels – up to 3 minutes.
•Advanced editing tools designed specifically for short-form content.
•An improved recommendation algorithm, optimized for video discovery.
While Reels will still be available in the main Instagram app, the separate Reels app would offer a more immersive, video-first experience.
Why is Instagram Considering This Move?
Industry experts believe this could be part of Instagram’s strategy to:
•Compete directly with TikTok by offering a platform dedicated to short videos.
•Attract TikTok users if TikTok faces potential bans or regulatory challenges in key markets like the US.
•Enhance content discovery by separating video-first content into its own space, much like Facebook did with Messenger.
How Will This Affect Current Instagram Reels?
If Project Ray becomes reality, Instagram Reels would still remain available within the Instagram app. However, the new standalone app would likely offer:
•Exclusive features for creators.
•Better discovery options for trending content.
•Seamless integration with Instagram accounts, so creators won’t have to rebuild their audience from scratch.
What It Means for Content Creators
For content creators and brands, this could bring both new opportunities and challenges.
•More Visibility: A separate Reels app could make it easier for new creators to get discovered.
•Specialized Tools: Instagram may introduce advanced editing features tailored for Reels creators.
•Stronger Focus on Video: This could make Instagram a more serious player in the short-form video space, directly competing with TikTok and YouTube Shorts.
Is This Confirmed?
At this stage, Instagram has not officially confirmed the standalone Reels app. However, the reports come from credible sources, including The Information and Reuters, both known for accurate coverage of tech developments.
As with all developing stories, there’s a chance plans could change — Instagram could adjust or cancel the project entirely depending on internal testing and user feedback.
Final Thoughts
Whether or not Project Ray becomes reality, one thing is clear — Instagram is betting big on short-form video. As Reels continue to dominate social media, creators and brands should stay prepared for new features, platforms, and strategies.
