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If you’re running Google Ads or planning to learn digital marketing, understanding key terms like impressions, reach, Quality Score, ad ranking, and more is crucial. 1. What...
Search Engine Optimization (SEO) is the process of improving your website to increase its visibility when people search for products or services on search engines like...
Introduction In today’s digital world, visibility online is everything. But how do businesses get discovered on Google or other search engines? The answer is SEO. If...
What is the Single Campaign Method? The Single Campaign Method is a strategy where you focus all your efforts on running one well-optimized campaign instead of spreading your...
What is Google Tag Manager? Google Tag Manager is a free tool provided by Google that allows you to manage and deploy tracking codes (called “tags”)...
1. Custom Audiences: Targeting People Who Know You Custom Audiences allow you to target people who have already interacted with your business. This could include website...
What is a Marketing Funnel? A marketing funnel is a model that shows the journey a customer takes from discovering your brand to making a purchase....
What Are Micro-Influencers? Micro-influencers are social media users who have a smaller but highly engaged audience. Unlike mega-influencers, they often focus on niche topics like fitness,...
What is Gemini? For those unfamiliar, Gemini is Google’s advanced AI platform designed to streamline workflows, enhance decision-making, and provide intelligent insights across various industries. It...